Xiaomi’s CEO: Isn’t it time for Tesla Model 3 users to upgrade?
Xiaomi, the tech giant known for its smartphones and home gadgets, is now zooming into the electric vehicle (EV) scene with its first car, the SU7, shaking up the market and giving Tesla a run for its money. The launch of the SU7 marks Xiaomi’s bold entry into the EV space, aiming to undercut Tesla’s Model 3 with a price tag that’s $4,000 less. The announcement sent waves through the industry, especially as Xiaomi revealed that the car would be sold at a loss, highlighting the company’s aggressive strategy to capture market share.
With a starting price of just under $30,000, the SU7 is packed with features that could make any tech enthusiast’s heart race. From fast charging to an impressive range that outdoes the Tesla Model 3, the SU7 is crafted to impress. It comes in three trims: Standard, Pro, and Max, each offering a blend of performance and technology that’s hard to beat at this price point. The Pro model, for example, boasts almost double the range at 516 miles, yet is priced identically to the base Model 3 in China.
But Xiaomi isn’t just selling a car; it’s selling an experience. The SU7 is designed to integrate seamlessly into Xiaomi’s ecosystem of devices, connecting to smartphones, tablets, and even offering a matching color option for the newly launched Xiaomi phone model. This level of integration points to Xiaomi’s broader vision of a connected lifestyle, extending its IoT expertise into the automotive world.
The EV’s launch was met with enthusiasm, racking up 50,000 orders within the first half-hour of going on sale. This surge of interest could be a signal to Tesla and other EV manufacturers that the competition is heating up, especially in the Chinese market where EV adoption rates are soaring.
The SU7 represents Xiaomi’s ambition to redefine mobility and technology integration, offering an advanced driving experience that’s accessible to a broader audience. The company’s commitment to selling the SU7 at a loss initially underscores a long-term strategy focused on market penetration and brand establishment in the automotive industry.
That said, Xiaomi’s push into EVs is more than just competing with Tesla. It’s about setting a new standard for what consumers can expect from their vehicles—combining performance, technology, and affordability. As deliveries of the SU7 begin in April, the world will be watching closely to see if Xiaomi can translate its success in electronics to the road.
