Volkswagen has reportedly applied to trademark a few of its classic models with an ‘e’ prefix, hinting at a potential electrified rebirth or reincarnation.
The Beetle, Golf Classic, Kubel, and Karmann are the nameplates that were registered at the European Union Intellectual Property Office, towards the end of June.
Since Volkswagen AG hasn’t issued a press released or even confirmed anything yet, it could also indicate that the German automaker is planning on introducing modernized variants of the classic instead of electrifying the originals.
The decision is in line with the recent technological development and shift in trends that are leaning towards environment-friendly electric options, in contrast to the now outdated retro models. Although the idea of converting some of the classics into electric vehicles isn’t new, it may seem controversial in many aspects. However, those vintage models will forever stay close to our hearts with their classic look and retro styling. We’re still allowed to dream, right?
Classics had such a unique character that is rarely found in newer models anymore, in the wake of cheap-thrills just to fill our belly, but never to satisfy.
Unfortunately, the high emission rates and lack of genuine replacement parts reduced these beauties as antique, non-riding pieces. If you don’t believe me, just try to own a Volkswagen type 2, a 1970 type 4, or even a VW Rabbit MK1, and you’ll see what I mean. In those specific cases, having the possibility to buy an OEM EV kit conversion would be more than a good idea.
Nevertheless, the beginning of this year witnessed a Volkswagen Kombi bus housing an electric motor along with a lithium-ion battery pack under the e-Bulli project. However, as you may expect, the electric conversion did come along with its set of challenges, including a complete re-engineering of the chassis.
Project e-Bulli was undertaken by the automaker partnering with eClassics, a European company specializing in EV conversions of classic cars. eClassics’ other venture even includes an electrified version of the iconic Beetle.
The electric Kombi has been priced at 64,000€, as confirmed by Volkswagen Germany.
Surprisingly, the e-Kubel is expected to be an electric version of the Kubelwagen military vehicle back from World War II. Its rebirth was supposedly desired by the CEO Herbert Diess himself, as he confirmed the intentions towards converting it into a zero-emission utility variant.
And even better, Volkswagen reportedly plans on making these eClassics conversion kits available globally through their dealership.
Sources also reveal that these electrified models might not be entirely commissioned by the automaker, but it could be a joint venture with eClassics instead. Some eClassics Beetle models are even already on sale through the partnered Jack’s Garage in London.
Volkswagen has indicated its willingness to provide genuine service and parts replacement for these electric classics directly from their dealerships.
In 2018, there was a program announced by Aston Martin, where owners could actually convert their retro cars to electric ones. “Given the historical significance of these collectors cars, it’s vital that any EV conversion is sympathetic to the integrity of the original car. The cassette system offers the perfect solution, offering owners the reassurance of knowing their car is future-proofed and socially responsible, yet still an authentic Aston Martin with the ability to reinstate its original powertrain if desired” (source from a press release – 2018).
Even Porsche is also thinking of converting some of its classic models soon, according to recent reports.
Exciting time we live in, I tell you!
