Ferrari’s first EV will focus on delivering true driving emotions, achieving that by using racing-derived tech and a high-performance battery pack.
At the recent Capital Markets Day, the Prancing Horse presented a new strategic plan for 2022-2026. During these years, Ferrari plans to release 15 new vehicles, including a fully electric supercar, making its product offering 40% ICE, 55% hybrid, and 5% fully electric. Meanwhile, the Icona and Supercar models will make up 5%, whereas the Special series will represent 10% of the total volume.
Unlike other supercar brands, Ferrari has uniqueness as its main objective, despite aiming to widen the portfolio. For instance, its first SUV, the Purosangue (pure blood), will be a direct competition to the super-successful Lamborghini Urus, but with a more special naturally-aspirated hybridized V12 powertrain. Notably, the Urus uses VW Group’s 4.0-liter twin-turbo V8 instead of its hallmark V12, similarly to the Audi RSQ8.
“Its yearly average contribution to shipments will remain below 20% over its lifecycle,” said Ferrari about the Purosangue, although it might have to increase this number to rival the Urus.
Despite being initially reluctant, Ferrari now says it will finally join the EV bandwagon. The first electric supercar from the model will feature hi-tech battery cells and in-house designed electric motors, differentiating itself from other high-performance EVs. Moreover, the cells will be integrated into the vehicle’s chassis to cut weight and increase stiffness. Ferrari also says it will use technology it developed in the racing world to further increase the performance of its first EV, along with precision mechanics, fluid dynamics, and performance software. Ferrari aims to provide true driving emotions, which is currently lacking in EVs, even in some very quick hypercars.
But combustion aficionados, don’t worry — the company promises to continue its ICE evolution as it made Ferrari what it is today. Still, the production percentage will dwindle from 80% in 2021 to 40% by 2026 and a mere 20% by 2030. The main reason is that most engines will be electrified, and when it comes to hybrid powertrains, Ferrari seems to be on top of its game.
Ferrari also emphasized the importance of achieving carbon neutrality by 2030. Its approach is divided into three parts; notably, Scope 1 and Scope 2 include biomethane for the trigenerator, installing photovoltaic panels, and fuel cell-based systems, ensuring sustainability for the company’s factory in Maranello. Meanwhile, Scope 3 focuses on the electrification of its vehicles to reduce their carbon footprint. Also, Ferrari hopes to reduce CO2 emissions by at least 50% (on average per car) along with a minimum 30% (on average per car) reduction in the emission of raw materials by 2030.
In conclusion, Ferrari’s plan confirms the progressive approach of the supercar maker along with its clear desire to enter mainstream car markets. Moreover, the initiative to reduce carbon footprint is a genius marketing move that should strike a chord with eco-minded buyers. Crucially, though, the brand will remain true to its origins and continue to produce amazing high-performance sports cars!
