Once dismissed as ‘not a real Mustang,’ the Mach-E is now Ford’s best-selling vehicle with the Mustang badge.
The tables have officially turned—Ford’s electric Mustang Mach-E outsold the gas-powered Mustang for the first time in 2024. It’s a surprising twist for a nameplate that’s been synonymous with roaring V8s and traditional muscle car vibes for decades. When Ford first introduced the Mach-E in late 2019, purists were quick to criticize. How could an electric crossover possibly wear the Mustang badge? Fast forward a few years, and not only has the Mach-E earned its stripes, but it’s now outselling its gas-guzzling sibling.
Ford’s sales data from 2024 tells the story. The Mach-E moved 51,745 units off dealer lots, representing a 27% increase from 2023. Meanwhile, the gas-powered Mustang had a rough year, selling just 44,003 units—a nearly 10% drop and its worst sales performance in history. This isn’t just a fluke; it highlights a bigger trend. Americans are shifting their buying preferences, favoring SUVs and electric vehicles over traditional coupes. Despite being the last true muscle car on the market, the Mustang couldn’t hold its ground against changing tastes.
The Mach-E’s success can be attributed to more than just being an electric alternative. Since its launch in 2021, Ford has continuously improved the Mach-E, rolling out several over-the-air software updates and even securing access to Tesla’s Supercharger network via an adapter. The electric SUV offers impressive versatility, with trims ranging from everyday options like the Select and Premium to high-performance versions like the GT and Rally. With up to 320 miles of range and a 0-60 mph time as low as 3.3 seconds, the Mach-E isn’t just practical—it’s fast, too.
One big factor helping the Mach-E’s growth has been Ford’s commitment to making EV ownership easier. The automaker extended its “Power Promise” program, offering new EV buyers a free Level 2 home charger and covering installation costs. The initiative is designed to show customers the convenience of waking up to a fully charged vehicle every morning. While the Mach-E lost its $7,500 federal tax credit in 2024 due to sourcing rules for battery materials, leasing the vehicle still allows buyers to take advantage of the incentive. Plus, with battery production soon moving to Michigan, Ford is optimistic about regaining eligibility for the credit on purchases.
Meanwhile, traditional Mustang fans are left wondering what’s next for their beloved muscle car. The seventh-generation Mustang, launched in 2023, didn’t generate the buzz Ford may have hoped for. Its polarizing design, rising prices, and the shrinking appeal of two-door coupes likely contributed to its weak sales. Despite being the only muscle car left standing after the Dodge Challenger and Chevrolet Camaro were discontinued, the gas-powered Mustang couldn’t capitalize on its solo status.
In a way, the Mach-E’s success feels bittersweet. While it’s a win for Ford in the growing EV market, it also signals the end of an era for traditional muscle cars. Still, the Mach-E proves that electric vehicles can carry on the Mustang legacy in a new, modern form. With better practicality, lower running costs, and high performance, it’s no wonder more people are choosing the electric Mustang. It seems clear that the Mach-E is here to stay—and might just be the Mustang of the future.
