But with prices pushing C$176,000, will it be appealing to buyers?
Tesla has officially launched the highly anticipated Cybertruck in Canada and Mexico, marking a significant expansion for the electric pickup. However, the rollout comes amidst signs that demand in the U.S. is beginning to wane, which could prompt Tesla to make some strategic changes.
In Canada, the Cybertruck is available in two versions: the AWD Foundation Series, priced at C$137,990, and the Cyberbeast Foundation Series, which comes in at a hefty C$165,990. These prices might make some potential buyers think twice, especially when considering the additional taxes. Canadian buyers are facing a 20% luxury tax and a 15% sales tax, pushing the total cost of the AWD Foundation Series up to around C$149,000, or even higher, depending on the region. Some reports indicate that the final price for the AWD version could exceed C$176,000. That’s a significant investment, and it’s unclear how many Canadians are willing to pay that much for Tesla’s futuristic truck.
In the U.S., Tesla has started to offer the Foundation Series Cybertruck directly to customers without requiring a reservation, signaling that demand might not be as strong as anticipated. Deliveries for the AWD models are expected as early as August or September, while those who opt for the Cyberbeast model can expect their trucks between October and December. The decision to allow orders without reservations suggests that Tesla is eager to move the existing stock and could be considering discontinuing the Foundation Series altogether.
This isn’t the first time rumors have surfaced about the potential end of the Foundation Series. Back in June, during a shareholder meeting, Elon Musk hinted that Tesla might soon open up orders for the regular Cybertruck variants, which don’t come with the $20,000 markup attached to the Foundation Series. Now, as demand appears to be slowing, Tesla might be preparing to phase out this pricier option in favor of more affordable versions.
One way Tesla is trying to reignite interest in the Cybertruck is by offering test drives in the U.S. and Canada, with no reservations required. This move gives potential buyers a chance to experience the Cybertruck firsthand before making a purchase, which could help boost sales.
Meanwhile, in Mexico, the pricing details are still blurry, but the excitement for Cybertruck is clear. With the U.S. market showing signs of saturation, Tesla’s expansion into Canada and Mexico is a strategic move to tap into new markets. However, the high prices, especially in Canada, might limit the number of buyers willing to make the leap.
Indeed, it will be interesting to see how the market responds, especially if the Foundation Series is indeed phased out. For now, though, Tesla is pulling out all the stops to keep the momentum going and ensure that its boldest vehicle yet finds its way onto the roads of North America.
