The highly-anticipated Ford Bronco is temporarily suspended as Ford is trying to re-establish its supply chain.
While the global automobile industry is still struggling with the semiconductor shortage and logistic problems caused by the Covid-19 pandemic, Ford Motors has to face yet another challenge. Bloomberg reported that the Detroit giant has decided to temporarily suspend its production line in Wayne, Michigan, which is tasked with producing the highly-anticipated 2021 Bronco SUV. According to the publication, Ford has cited a shortage of parts as the primary cause for the production halt. Although the company did not specify which part is in short supply, it did confirm that the shortage is not related to the ongoing chip crisis.
This news must have broken the hearts of the 125,000 customers eagerly awaiting the delivery of their Bronco, and rightfully so. The 2021 Bronco is one of Ford’s hottest vehicles, but its introduction has been plagued by problems.
Unfortunately, Ford’s Michigan assembly plant, which also assembles the Ranger pickup, will move into a no-production period for “two weeks, between July 5 and July 26,” according to the report. The company will also reduce operations in eight other plants in July and August, as it has been struggling with a semiconductor shortage.
Hopefully, these restrictions would allow the manufacturer sufficient time to acquire resources required to produce undisclosed parts, resume and hopefully accelerate the production of the Bronco.
“We’re prioritizing completing our customers’ vehicles that were assembled without certain parts due to the industry-wide semiconductor shortage. This is in line with our commitment to get our customers their vehicles as soon as possible,” commented Ford’s spokesperson in an email to Bloomberg.
Things haven’t been going well for Ford in the past few months. The Blue Oval was even forced to delay the launch of the Bronco SUV due to supply issues with its retractable hardtop, leaving customers waiting for their deliveries without a proper date. We can only hope that the production will go back to normal for the most hyped SUV out there.
