Answer
Dec 26, 2024 - 01:11 AM
Peugeot isn't sold in the US primarily because of market dynamics and regulatory hurdles. Back in the 1990s, Peugeot pulled out of the US due to declining sales, stiff competition, and the high cost of meeting US-specific regulations for safety and emissions. At the time, American buyers were gravitating toward larger vehicles like trucks and SUVs, and Peugeot's smaller cars didn’t fit that demand.
In recent years, there’s been talk of a potential return, but the challenges of re-establishing a dealer network and competing in an already crowded market have likely made Peugeot hesitant. For now, they remain focused on regions where their brand is stronger, like Europe and parts of Asia.
