Answer
May 14, 2024 - 08:31 PM
Mariner outboards have an interesting history involving two major players in the marine engine industry: Yamaha and Mercury. Initially, Mariner outboards were manufactured by Yamaha. These engines were marketed in Japan under the Yamaha brand name, while Mercury handled the sales of these outboards in North America and Australia under the Mariner brand name.
However, after a competition inquiry by U.S. authorities, Mercury decided to bring the manufacturing of Mariner outboards in-house. This strategic move allowed Mercury to leverage their extensive research and development (R&D) efforts and benefit from economies of scale in their manufacturing process. By consolidating production, Mercury was able to enhance efficiency and maintain high-quality standards across their outboard engines.
Today, Mariner outboards are made by Mercury Marine, a division of the Brunswick Corporation. Mercury Marine is well-known for its innovation and reliability in marine propulsion, offering a range of outboards that cater to various boating needs. Whether you're looking for a powerful engine for your fishing boat or a reliable motor for recreational use, Mariner outboards, manufactured by Mercury, are designed to deliver exceptional performance and durability.
