{"id":75795,"date":"2025-01-29T16:16:20","date_gmt":"2025-01-29T21:16:20","guid":{"rendered":"https:\/\/www.emanualonline.com\/blog\/?p=75795"},"modified":"2025-01-29T16:16:20","modified_gmt":"2025-01-29T21:16:20","slug":"ford-aims-to-be-porsche-off-road","status":"publish","type":"post","link":"https:\/\/www.emanualonline.com\/blog\/ford-aims-to-be-porsche-off-road","title":{"rendered":"Ford CEO: Ford Aims to Become the ‘Porsche of Off-Road’"},"content":{"rendered":"

With Broncos and Raptors leading the charge, Ford wants to redefine what it means to go off-road.<\/p>\n

Ford is doubling down on its mission to make bold, exciting vehicles, with CEO Jim Farley setting his sights on turning the company into the \u201cPorsche of off-road.\u201d At the Detroit Auto Show, Farley revealed that off-road vehicles are a major focus for the automaker, which aims to dominate the segment with models like the Bronco, Raptor, and Tremor. These vehicles accounted for 20% of Ford\u2019s global sales in 2024, and the company is looking to expand their appeal further.<\/p>\n

Farley\u2019s vision reflects a larger shift at Ford<\/a>. In recent years, the company has exited the traditional car market in the U.S. and Europe, phasing out models like the Fiesta, Focus, and Mondeo<\/a> to focus on SUVs, trucks, and the Mustang. While these decisions were controversial, Farley has defended them, saying Ford is \u201cgetting out of the boring car business\u201d and prioritizing \u201ciconic\u201d products that evoke excitement and emotion.<\/p>\n

One of the biggest examples of this approach is the Mustang. Farley has pledged to keep the legendary pony car at the heart of Ford\u2019s lineup, calling it central to the company\u2019s identity. New additions like the Mustang GTD, a track-focused supercar, and the RTR version with a turbocharged EcoBoost engine, show how Ford is keeping the brand fresh. There are even rumors of a high-riding, off-road Mustang inspired by models like Porsche\u2019s 911 Safari. Additionally, Ford is reportedly exploring a four-door Mustang, known internally as the \u201cMach 4,\u201d to bring a new twist to the iconic nameplate.<\/p>\n

\"Ford<\/p>\n

Off-road performance is a growing priority for Ford, not just in its vehicles but also in motorsport. The company\u2019s Raptor T1+ recently earned third place in the grueling Dakar Rally, demonstrating Ford\u2019s commitment to using racing as a testbed for innovation. According to Jim Baumbick, Ford\u2019s vice president of product development, the lessons learned in events like Dakar are directly fed back into developing better consumer products.<\/p>\n

Ford\u2019s strategy to embrace niche markets and emotional design is clear across its lineup. Models like the Maverick Lobo, Mustang Mach-E Rally, and the ever-popular Bronco prove that the company is serious about delivering vehicles that stand out. Ford also plans to expand its Tremor<\/a> lineup to include more SUVs and trucks, reinforcing its off-road reputation.<\/p>\n

While Ford has shifted away from traditional sedans and hatchbacks, it hasn\u2019t entirely abandoned them. The Mondeo and Taurus are still sold in select global markets, and the rumored \u201cMach 4\u201d Mustang sedan could mark a return to the car market in the U.S.<\/p>\n

For now, Farley is focused on building Ford\u2019s off-road dominance and ensuring its vehicles stay exciting and relevant. With bold plans for the Mustang and a commitment to off-road performance, Ford is positioning itself as a leader in the automotive world\u2014just as Farley envisions. \u201cGreat products always win,\u201d he said, and Ford is betting on just that.<\/p>\n

\"Ford<\/p>\n

Source<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With Broncos and Raptors leading the charge, Ford wants to redefine what it means to go off-road. Ford is doubling down on its mission to make bold, exciting vehicles, with CEO Jim Farley setting his sights on turning the company into the \u201cPorsche of off-road.\u201d At the Detroit Auto Show, Farley revealed that off-road vehicles …<\/p>\n","protected":false},"author":55,"featured_media":75798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5395,5445],"tags":[5443,3988],"class_list":["post-75795","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-automakers-suppliers","category-ford","tag-ford","tag-usa"],"yoast_head":"\nFord CEO: Ford Aims to Become the 'Porsche of Off-Road'<\/title>\n<meta name=\"description\" content=\"With Broncos and Raptors leading the charge, Ford wants to redefine what it means to go off-road.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emanualonline.com\/blog\/ford-aims-to-be-porsche-off-road\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford CEO: Ford Aims to Become the 'Porsche of Off-Road'\" \/>\n<meta property=\"og:description\" content=\"With Broncos and Raptors leading the charge, Ford wants to redefine what it means to go off-road. 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Ford is doubling down on its mission to make bold, exciting vehicles, with CEO Jim Farley setting his sights on turning the company into the \u201cPorsche of off-road.\u201d At the Detroit Auto Show, Farley revealed that off-road vehicles…","_links":{"self":[{"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/posts\/75795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/comments?post=75795"}],"version-history":[{"count":2,"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/posts\/75795\/revisions"}],"predecessor-version":[{"id":97473,"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/posts\/75795\/revisions\/97473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/media\/75798"}],"wp:attachment":[{"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/media?parent=75795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/categories?post=75795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emanualonline.com\/blog\/wp-json\/wp\/v2\/tags?post=75795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}