{"id":75629,"date":"2025-01-10T15:49:14","date_gmt":"2025-01-10T20:49:14","guid":{"rendered":"https:\/\/www.emanualonline.com\/blog\/?p=75629"},"modified":"2025-01-10T15:49:14","modified_gmt":"2025-01-10T20:49:14","slug":"mustang-mach-e-outsells-gas","status":"publish","type":"post","link":"https:\/\/www.emanualonline.com\/blog\/mustang-mach-e-outsells-gas","title":{"rendered":"Electric Mustang Mach-E Outsells Its Gas Sibling \u2014 A Sign of the Times?"},"content":{"rendered":"<p class=\"custom-first\">Once dismissed as \u2018not a real Mustang,\u2019 the Mach-E is now Ford\u2019s best-selling vehicle with the Mustang badge.<\/p>\n<p>The tables have officially turned\u2014Ford\u2019s electric Mustang Mach-E outsold the gas-powered Mustang for the first time in 2024. It\u2019s a surprising twist for a nameplate that\u2019s been synonymous with roaring V8s and traditional muscle car vibes for decades. When <a href=\"https:\/\/www.emanualonline.com\/cars\/ford.htm\">Ford<\/a> first introduced the Mach-E in late 2019, purists were quick to criticize. How could an electric crossover possibly wear the Mustang badge? Fast forward a few years, and not only has the Mach-E earned its stripes, but it\u2019s now outselling its gas-guzzling sibling.<\/p>\n<p>Ford\u2019s sales data from 2024 tells the story. The Mach-E moved 51,745 units off dealer lots, representing a 27% increase from 2023. Meanwhile, the gas-powered Mustang had a rough year, selling just 44,003 units\u2014a nearly 10% drop and its worst sales performance in history. This isn\u2019t just a fluke; it highlights a bigger trend. Americans are shifting their buying preferences, favoring SUVs and electric vehicles over traditional coupes. Despite being the last true muscle car on the market, the Mustang couldn\u2019t hold its ground against changing tastes.<\/p>\n<p>The Mach-E\u2019s success can be attributed to more than just being an electric alternative. Since its launch in 2021, Ford has continuously improved the Mach-E, rolling out several over-the-air software updates and even securing access to Tesla\u2019s Supercharger network via an adapter. The electric SUV offers impressive versatility, with trims ranging from everyday options like the Select and Premium to high-performance versions like the GT and Rally. With up to 320 miles of range and a 0-60 mph time as low as 3.3 seconds, the Mach-E isn\u2019t just practical\u2014it\u2019s fast, too.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-75630 lazyload\" data-src=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2025\/01\/2024-Ford-Mustang-Mach-E-Bronze_03.jpg\" alt=\"Ford Mustang Mach-E\" width=\"1200\" height=\"548\" data-srcset=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2025\/01\/2024-Ford-Mustang-Mach-E-Bronze_03.jpg 1200w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2025\/01\/2024-Ford-Mustang-Mach-E-Bronze_03-300x137.jpg 300w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2025\/01\/2024-Ford-Mustang-Mach-E-Bronze_03-1024x468.jpg 1024w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2025\/01\/2024-Ford-Mustang-Mach-E-Bronze_03-768x351.jpg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/548;\" \/><\/p>\n<p>One big factor helping the Mach-E\u2019s growth has been Ford\u2019s commitment to making EV ownership easier. The automaker extended its \u201cPower Promise\u201d program, offering new EV buyers a free Level 2 home charger and covering installation costs. The initiative is designed to show customers the convenience of waking up to a fully charged vehicle every morning. While the Mach-E lost its $7,500 federal tax credit in 2024 due to sourcing rules for battery materials, leasing the vehicle still allows buyers to take advantage of the incentive. Plus, with battery production soon moving to Michigan, Ford is optimistic about regaining eligibility for the credit on purchases.<\/p>\n<p>Meanwhile, traditional Mustang fans are left wondering what\u2019s next for their beloved muscle car. The seventh-generation Mustang, launched in 2023, didn\u2019t generate the <a class=\"wpil_keyword_link\" href=\"https:\/\/www.emanualonline.com\/blog\/vw-id-buzz-has-a-77-kwh-battery-and-a-201-hp-single-electric-motor\" title=\"VW ID. Buzz Has a 77-kWh Battery and a 201-HP Single Electric Motor\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"346\">buzz<\/a> Ford may have hoped for. Its polarizing design, rising prices, and the shrinking appeal of two-door coupes likely contributed to its weak sales. Despite being the only muscle car left standing after the Dodge Challenger and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.emanualonline.com\/blog\/category\/news\/news-by-brand\/chevrolet\" title=\"Chevrolet\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"345\">Chevrolet<\/a> Camaro were discontinued, the gas-powered Mustang couldn\u2019t capitalize on its solo status.<\/p>\n<p>In a way, the Mach-E\u2019s success feels bittersweet. While it\u2019s a win for Ford in the growing EV market, it also signals the end of an era for traditional muscle cars. Still, the Mach-E proves that electric vehicles can carry on the Mustang legacy in a new, modern form. With better practicality, lower running costs, and high performance, it\u2019s no wonder more people are choosing the electric Mustang. It seems clear that the Mach-E is here to stay\u2014and might just be the Mustang of the future.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-56817 size-full lazyload\" data-src=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/04\/2024-Ford-Mustang-48-copy.jpg\" alt=\"Ford Mustang dark horse\" width=\"1200\" height=\"800\" data-srcset=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/04\/2024-Ford-Mustang-48-copy.jpg 1200w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/04\/2024-Ford-Mustang-48-copy-300x200.jpg 300w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/04\/2024-Ford-Mustang-48-copy-1024x683.jpg 1024w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/04\/2024-Ford-Mustang-48-copy-768x512.jpg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;\" \/><\/p>\n<p><a href=\"https:\/\/s201.q4cdn.com\/693218008\/files\/doc_news\/2025\/Jan\/03\/Ford-U-S-Q4-2024-Sales-Release.pdf\" target=\"_blank\" rel=\"noopener\"><em>Source<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once dismissed as \u2018not a real Mustang,\u2019 the Mach-E is now Ford\u2019s best-selling vehicle with the Mustang badge. The tables have officially turned\u2014Ford\u2019s electric Mustang Mach-E outsold the gas-powered Mustang for the first time in 2024. It\u2019s a surprising twist for a nameplate that\u2019s been synonymous with roaring V8s and traditional muscle car vibes for &hellip;<\/p>\n","protected":false},"author":26,"featured_media":75633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5395,5392,5445],"tags":[167,5443,5533,5532,3988],"class_list":["post-75629","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-automakers-suppliers","category-electric-vehicles","category-ford","tag-ev","tag-ford","tag-mach-e","tag-mustang","tag-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Electric Mustang Mach-E Outsells Its Gas Sibling \u2014 A Sign of the Times?<\/title>\n<meta name=\"description\" content=\"Once dismissed as \u2018not a real Mustang,\u2019 the Mach-E is now Ford\u2019s best-selling vehicle with the Mustang badge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emanualonline.com\/blog\/mustang-mach-e-outsells-gas\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electric Mustang Mach-E Outsells Its Gas Sibling \u2014 A Sign of the Times?\" \/>\n<meta property=\"og:description\" content=\"Once dismissed as \u2018not a real Mustang,\u2019 the Mach-E is now Ford\u2019s best-selling vehicle with the Mustang badge. The tables have officially turned\u2014Ford\u2019s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emanualonline.com\/blog\/mustang-mach-e-outsells-gas\" \/>\n<meta property=\"og:site_name\" content=\"eManualOnline Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EmanualOnline\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jee514\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-10T20:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-11-at-03.06.26.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JC Landry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eManualOnline\" \/>\n<meta name=\"twitter:site\" content=\"@eManualOnline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JC Landry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.emanualonline.com\\\/blog\\\/mustang-mach-e-outsells-gas#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emanualonline.com\\\/blog\\\/mustang-mach-e-outsells-gas\"},\"author\":{\"name\":\"JC Landry\",\"@id\":\"https:\\\/\\\/www.emanualonline.com\\\/blog\\\/#\\\/schema\\\/person\\\/e803434ab3cc70008b22b56253223403\"},\"headline\":\"Electric Mustang Mach-E Outsells Its Gas Sibling \u2014 A Sign of the Times?\",\"datePublished\":\"2025-01-10T20:49:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.emanualonline.com\\\/blog\\\/mustang-mach-e-outsells-gas\"},\"wordCount\":566,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.emanualonline.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emanualonline.com\\\/blog\\\/mustang-mach-e-outsells-gas#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emanualonline.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Screenshot-2025-01-11-at-03.06.26.jpg\",\"keywords\":[\"EV\",\"Ford\",\"Mach-E\",\"Mustang\",\"USA\"],\"articleSection\":[\"Automakers &amp; 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