{"id":70754,"date":"2024-03-29T14:40:14","date_gmt":"2024-03-29T19:40:14","guid":{"rendered":"https:\/\/www.emanualonline.com\/blog\/?p=70754"},"modified":"2024-03-29T14:40:14","modified_gmt":"2024-03-29T19:40:14","slug":"volkswagen-r-standalone-brand-performance-evs","status":"publish","type":"post","link":"https:\/\/www.emanualonline.com\/blog\/volkswagen-r-standalone-brand-performance-evs","title":{"rendered":"Volkswagen R to Become a Standalone Brand Offering Only Performance EVs"},"content":{"rendered":"<div class=\"page-row is-nth-2 -outer\">\n<div class=\"container-narrow\">\n<div id=\"item-e7d55b59-f58d-4154-8ac4-347e2cdef43f\" class=\"page-item page-item--intro -root-level\">\n<div class=\"intro-text\">\n<p>Volkswagen R will open its own pavilion in the Autostadt in Wolfsburg in summer 2024. This will create both a new meeting place for the premium performance brand\u2019s growing fan base and an event location where <a href=\"https:\/\/www.emanualonline.com\/cars\/volkswagen.htm\">Volkswagen<\/a> R\u2019s model diversity, the R allure, and new technologies will be presented in the future.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-row is-nth-3 -outer\">\n<div class=\"container-narrow\">\n<div id=\"item-21ff18e3-22e7-42ff-ba2f-881fd4e1778a\" class=\"page-item page-item--text -root-level\">\n<div class=\"text-block style-links-for-body-text\">\n<p><strong>Reinhold Ivenz, Head of Volkswagen R<\/strong>\u00a0explains: \u201cWith our high-performance top models, we have established ourselves as an integral part of the Volkswagen model portfolio\u00a0\u2013 both in the brand and in the Group. With our own pavilion in the Autostadt, we are now taking the next step to further increase the awareness of us as a performance brand. With our transition to an all-electric brand, we will also intensify the R customer experience through exclusive insights into concept cars and new technologies.\u201d<\/p>\n<p>With the pavilion, Volkswagen R will have its own brand presence in the Autostadt for the first time. A light-flooded presentation area for vehicles and exhibits as well as a lounge area will be created across around 100 square metres. Motorsport enthusiasts can compete here with virtual racing professionals in driving simulators. The e-gaming experience will not only be reserved for experts but is also intended to offer excitement for families.<\/p>\n<p><strong>Armin Maus, Chairman of the Autostadt Management Board<\/strong>: \u201cIn the new Volkswagen R pavilion, innovation and sportiness will be combined with the fascination for technical perfection. With the premium performance brand Volkswagen R, we have a strong partner that perfectly complements the Autostadt as a centre of automotive enthusiasm and enriches it with a genuine attraction for our guests.\u201d<\/p>\n<h2><strong>Exclusive Customer and Club Events Planned<\/strong><\/h2>\n<p>In the future, the brand will present changing exhibitions from the Volkswagen R theme world in the new pavilion. This includes innovation-related topics, new performance and design concepts, small series production vehicles, performance parts and lifestyle accessories. In addition, the new location will provide the right setting for exclusive customer and community events for the rapidly growing Volkswagen R fan community\u00a0\u2013 such as the \u2018Friends of R\u2019 group or the legendary \u2018R &amp; Coffee\u2019 fan meet-up. Press conferences, vehicle presentations and technical and expert talks will also take place in the Volkswagen R Pavilion.<\/p>\n<p><strong>Peter Jost, Head of Sales and Marketing at Volkswagen R, says:\u00a0<\/strong>\u201cThe new Volkswagen R pavilion in the Autostadt does not just offer us a new venue where we can showcase ourselves even better as a premium performance brand within the Volkswagen brand world. With this pavilion, we are also creating a meeting point for the Volkswagen R community and are thus becoming even more accessible and authentic as a brand. We will quickly fill this promise to the R Community with life.\u201d<\/p>\n<h2><strong>About Volkswagen R<\/strong><\/h2>\n<p>Volkswagen R is Volkswagen\u2019s premium performance brand and is responsible for the sportiest vehicles that complement the product range. Five enhanced production vehicles with increased power currently fill customers with excitement. With more than 35,000 vehicles produced, 2023 was a record year for the Volkswagen R. A total of more than 300,000 R models have been delivered since the brand was established in 2002. Volkswagen R is now realigning itself for the future. Based on the four pillars of performance, design, innovation and quality, the portfolio will be gradually changed by the introduction of all-electric R models.<\/p>\n<p>Volkswagen R was founded in 2002 as Volkswagen Individual GmbH. Since 2020, the department has been a separate business unit within the Volkswagen brand. The \u2018R\u2019 in the name continues to symbolise the passion for motorsport and racing up to the present day.<\/p>\n<p><span style=\"color: #808080; font-size: 12pt;\"><em>This article was originally published on <a href=\"https:\/\/newsroom.porsche.com\/en\/2023\/products\/porsche-718-spyder-rs-world-premiere-32257.html\" target=\"_blank\" rel=\"noopener\">Volkswagen&#8217;s website<\/a>.<\/em><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen R will open its own pavilion in the Autostadt in Wolfsburg in summer 2024. This will create both a new meeting place for the premium performance brand\u2019s growing fan base and an event location where Volkswagen R\u2019s model diversity, the R allure, and new technologies will be presented in the future. Reinhold Ivenz, Head &hellip;<\/p>\n","protected":false},"author":26,"featured_media":70759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5395,5392,6638],"tags":[9783,273],"class_list":["post-70754","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-automakers-suppliers","category-electric-vehicles","category-volkswagen","tag-germany","tag-volkswagen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volkswagen R to Become a Standalone Brand Offering Only Performance EVs<\/title>\n<meta name=\"description\" content=\"Volkswagen R will launch its pavilion in Autostadt, Wolfsburg, serving as a hub for fans and a showcase for its EV models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emanualonline.com\/blog\/volkswagen-r-standalone-brand-performance-evs\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen R to Become a Standalone Brand Offering Only Performance EVs\" \/>\n<meta property=\"og:description\" content=\"Volkswagen R will open its own pavilion in the Autostadt in Wolfsburg in summer 2024. This will create both a new meeting place for the premium\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emanualonline.com\/blog\/volkswagen-r-standalone-brand-performance-evs\" \/>\n<meta property=\"og:site_name\" content=\"eManualOnline Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EmanualOnline\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jee514\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-29T19:40:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdm.emanualonline.com\/blog\/wp-content\/uploads\/2024\/03\/DB2024AL00028_large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JC Landry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eManualOnline\" \/>\n<meta name=\"twitter:site\" content=\"@eManualOnline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JC Landry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emanualonline.com\/blog\/volkswagen-r-standalone-brand-performance-evs#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emanualonline.com\/blog\/volkswagen-r-standalone-brand-performance-evs\"},\"author\":{\"name\":\"JC Landry\",\"@id\":\"https:\/\/www.emanualonline.com\/blog\/#\/schema\/person\/e803434ab3cc70008b22b56253223403\"},\"headline\":\"Volkswagen R to Become a Standalone Brand Offering Only Performance EVs\",\"datePublished\":\"2024-03-29T19:40:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emanualonline.com\/blog\/volkswagen-r-standalone-brand-performance-evs\"},\"wordCount\":605,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emanualonline.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emanualonline.com\/blog\/volkswagen-r-standalone-brand-performance-evs#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2024\/03\/DB2024AL00028_large.jpg\",\"keywords\":[\"Germany\",\"Volkswagen\"],\"articleSection\":[\"Automakers &amp; 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