{"id":67280,"date":"2023-11-04T17:26:52","date_gmt":"2023-11-04T22:26:52","guid":{"rendered":"https:\/\/www.emanualonline.com\/blog\/?p=67280"},"modified":"2024-09-30T08:58:01","modified_gmt":"2024-09-30T13:58:01","slug":"bmw-xm-label-pikes-peak-record","status":"publish","type":"post","link":"https:\/\/www.emanualonline.com\/blog\/bmw-xm-label-pikes-peak-record","title":{"rendered":"BMW XM Label Sets New Pikes Peak Record for Hybrid Electric SUVs \u2014 No Crash This Time"},"content":{"rendered":"<p class=\"custom-first\">The BMW XM Label blazed through the finish line with an official time of 10:48:60. BMW created a two-part short film to chronicle the highs and lows of conquering one of America&#8217;s most historic motorsport challenges.<\/p>\n<p><strong>Woodcliff Lake, NJ<\/strong> \u2013 The first-ever <a href=\"https:\/\/www.emanualonline.com\/cars\/bmw.htm\">BMW<\/a> XM Label \u2014 the company\u2019s most powerful production vehicle to date with 738 horsepower and 738 lb-ft of torque on tap\u2014set a new record for hybrid electric SUVs at Pikes Peak in Colorado Springs on September 21, 2023, during an officially certified course run.<\/p>\n<p>Following a previous attempt for the race day record in June during the 101st running of the Broadmoor Pikes Peak International Hill Climb, BMW driver Matt Mullins returned to take on the course last month aboard the range-topping BMW XM Label with support from Rhys Millen Racing. Reaching the summit in 10:48:60, Mullins outpaced the previous race day record by nearly a second and a half.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-67282 lazyload\" data-src=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800.jpeg\" alt=\"BMW XM Label Sets New Record for Hybrid Electric SUVs at Pikes Peak, Without Crashing This Time\" width=\"1200\" height=\"675\" data-srcset=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800.jpeg 1200w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800-300x169.jpeg 300w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800-1024x576.jpeg 1024w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800-768x432.jpeg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/675;\" \/><\/p>\n<p>To provide a behind-the-scenes look at what goes into preparing both man and machine for such an extreme challenge, BMW had a camera crew follow Mullins and team during each stage of the endeavor. The result is an emotional two-part short film that exposes the heartbreaking lows of a failed first fun, followed by the exhilarating highs of success atop the mountain. Both parts are available online at the @BMWUSA official YouTube channel.<\/p>\n<p>\u201cCongratulations to Matt Mullins and the entire team behind our inspiring journey to the top of one of the world\u2019s most difficult and historic hill climbs in the unstoppable BMW XM Label,\u201d said Marcus Casey, Chief Marketing Officer, BMW of North America. \u201cPikes Peak is the ultimate proving ground for elite performers, and we are thrilled to be named the fastest hybrid SUV thanks to the world-class pairing of an epic vehicle with an equally impressive driver.\u201d<\/p>\n<p>Boasting more than 150 turns at staggering elevations, the uniquely challenging Pikes Peak run starts at 9,390 feet above sea level and finishes at the 14,115-foot summit of America\u2019s Mountain. Pikes Peak\u2019s reputation for difficulty is matched only by its legendary status in the history of motorsport, which dates back more than a century. Since 1916, competitors, race fans, and media from across the globe have converged on the \u2018Race to the Clouds\u2019 to experience the best in hill climb competition.<\/p>\n<p>The BMW XM Label exemplifies boldness with its striking design and high-performance pedigree. Under the hood, the driver commands a 738-horsepower hybrid electric drivetrain derived from BMW\u2019s newest endurance racing car, the BMW M Hybrid V8. Channeling power through a turbocharged 8-cylinder internal combustion engine mated to an electric motor, the BMW XM Label delivers rapid acceleration with increased efficiency and minimized emissions. Equally luxurious as it is performance-oriented, the cabin is fitted with the finest quality materials like diamond quilted BMW Individual Vintage Merino leather seats set beneath a three-dimensional sculptural prism headliner containing 100 separate LED lights.<\/p>\n<p>Matt Mullins has been a professional driver for over two decades. Having competed in six major racing series in between time spent as a leading stunt driver in Hollywood films, Mullins serves as BMW\u2019s Chief Driving Instructor at the BMW Performance Center in South Carolina. In addition to his day job, Mullins has a track record helping BMW make history. In 2018, he was part of the team that set a pair of Guinness Records when they completed the world\u2019s longest drift at over 230 miles and 8 hours behind the wheel of the F90 BMW M5, while managing to seamlessly refuel mid-drift in synchronized fashion with a custom built F10 BMW M5 fuel car.<\/p>\n<p><iframe title=\"Pikes Peak Hill Climb - Record: BMW XM LABEL.\" width=\"618\" height=\"348\" data-src=\"https:\/\/www.youtube.com\/embed\/osOEWURNTYs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h3 style=\"text-align: center;\">###<\/h3>\n<h2>Gallery<\/h2>\n<div id='gallery-1' class='gallery galleryid-67280 gallery-columns-4 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4073.jpg'><img decoding=\"async\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4073.jpg\" class=\"attachment-full size-full lazyload\" alt=\"BMW XM Label Sets New Record for Hybrid Electric SUVs at Pikes Peak, Without Crashing This Time\" data-srcset=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4073.jpg 1200w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4073-300x169.jpg 300w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4073-1024x576.jpg 1024w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4073-768x432.jpg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/675;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800.jpeg'><img decoding=\"async\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800.jpeg\" class=\"attachment-full size-full lazyload\" alt=\"BMW XM Label Sets New Record for Hybrid Electric SUVs at Pikes Peak, Without Crashing This Time\" data-srcset=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800.jpeg 1200w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800-300x169.jpeg 300w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800-1024x576.jpeg 1024w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4800-768x432.jpeg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/675;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4804.jpeg'><img decoding=\"async\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4804.jpeg\" class=\"attachment-full size-full lazyload\" alt=\"BMW XM Label Sets New Record for Hybrid Electric SUVs at Pikes Peak, Without Crashing This Time\" data-srcset=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4804.jpeg 1200w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4804-300x169.jpeg 300w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4804-1024x576.jpeg 1024w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4804-768x432.jpeg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/675;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230620_bc_5812.jpg'><img decoding=\"async\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230620_bc_5812.jpg\" class=\"attachment-full size-full lazyload\" alt=\"BMW XM Label Sets New Record for Hybrid Electric SUVs at Pikes Peak, Without Crashing This Time\" data-srcset=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230620_bc_5812.jpg 1200w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230620_bc_5812-300x169.jpg 300w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230620_bc_5812-1024x576.jpg 1024w, https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230620_bc_5812-768x432.jpg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/675;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span style=\"color: #808080; font-size: 12pt;\"><em>This article was originally published on <a href=\"https:\/\/web.archive.org\/web\/20240612155015\/https:\/\/bmwusanews.com\/newsrelease.do?id=4264&amp;mid=\" target=\"_blank\" rel=\"noopener\">BMW&#8217;s website<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BMW XM Label blazed through the finish line with an official time of 10:48:60. BMW created a two-part short film to chronicle the highs and lows of conquering one of America&#8217;s most historic motorsport challenges. Woodcliff Lake, NJ \u2013 The first-ever BMW XM Label \u2014 the company\u2019s most powerful production vehicle to date with &hellip;<\/p>\n","protected":false},"author":26,"featured_media":67283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[5705,10520,11000],"tags":[284,9783,11424],"class_list":["post-67280","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-bmw","category-hev","category-world-records","tag-bmw","tag-germany","tag-xm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BMW XM Label Breaks Pikes Peak Record for SUVs<\/title>\n<meta name=\"description\" content=\"Following a previously unsuccessful attempt, the BMW XM Label blazed through the finish line with an official time of 10:48:60.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emanualonline.com\/blog\/bmw-xm-label-pikes-peak-record\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW XM Label Sets New Pikes Peak Record for Hybrid Electric SUVs \u2014 No Crash This Time\" \/>\n<meta property=\"og:description\" content=\"The BMW XM Label blazed through the finish line with an official time of 10:48:60. BMW created a two-part short film to chronicle the highs and lows of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emanualonline.com\/blog\/bmw-xm-label-pikes-peak-record\" \/>\n<meta property=\"og:site_name\" content=\"eManualOnline Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EmanualOnline\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jee514\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-04T22:26:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T13:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emanualonline.com\/blog\/wp-content\/uploads\/2023\/11\/230611rb_4804.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JC Landry\" \/>\n<meta name=\"twitter:card\" 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