In 2004, Generic was established as a new, forward-thinking designer brand in the scooter market. In its first year, the Austrian producer managed to position the brand in the market as a fresh and creative alternative made of quality and style sold at fair prices. Moreover, if youíre showing your Generic some TLC, make sure you donít forget your Generic service manual. In times of need, it will see you through.
Generic is a refreshing splash of new blood in the scooter market. The innovative and bold designs of Generic products are provided by the internationally famed Salzburg design agency, Kiska. Their success is based not only on their designs but also includes strict quality management and European technical expertise to achieve the best price to performance ratio they can.
Following years of analysis, Generic broke ground on a manufacturing site in the Asia-Pacific region. The exclusive use of the highest quality materials is just one indication of Generic's eye for detail. Generic aims to create an edge on the market by continuing to manufacture its products and to generate short product life cycles and so keep the scooter market active. Remember if you ever need help, having a Generic repair manual on hand can make any repair job go easier.