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#tweetsmart: 25 Twitter Projects to Help You Build Your Community - J. S. McDougall

#tweetsmart: 25 Twitter Projects to Help You Build Your Community - J. S. McDougall

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"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? _i_#tweetsmart_/i_ provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book._/p_

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun._/p__ul__li_Put a new wrinkle on an old contest: "be the 10th person to tweet"_/li__li_Create a hashtag game around your company or products_/li__li_Instead of polling, ask your followers to help you make a product decision_/li__li_Make MadLibs out of your marketing copy or mission statement_/li__li_Hold a scavenger hunt, and relay clues via Twitter_/li__li_Organize a weekly Twitter chat on various subjects_/li__li_Solicit funny product shots, using Twitter’s photo-sharing utility_/li__li_Spontaneously tweet from a store location: "Meet me now and win!"_/li__/ul__/div_

Author: McDougall, J. S.
Publisher: O'Reilly Media
Illustration: N
Language: ENG
Title: #tweetsmart: 25 Twitter Projects to Help You Build Your Community
Pages: 00108 (Unencrypted EPUB)
On Sale: 2012-02-14
SKU-13/ISBN: 9781449309114
Lib Category: Internet marketing
Lib Category: Online social networks
Category: _!-- COM060140 --_Computers : Web - Social Networking