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Critical Multimodal Studies of Popular Discourse

Critical Multimodal Studies of Popular Discourse

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_P_Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices._/P_ _P_It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies. _/P_

Editor: Djonov, Emilia
Editor: Zhao, Sumin
Publisher: Routledge
Illustration: y
Language: ENG
Title: Critical Multimodal Studies of Popular Discourse
Pages: 00284 (Encrypted EPUB)
On Sale: 2013-09-23
SKU-13/ISBN: 9780415624718
Category: _!-- LAN009000 --_Language Arts & Disciplines : Linguistics - General
Category: _!-- SOC022000 --_Social Science : Popular Culture - General
Category: _!-- LAN000000 --_Language Arts & Disciplines : General
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